Researchers projected men's sense of self into a virtual reality woman, changing the way they behaved and thought. Researchers projected men's sense of self into a virtual reality woman, changing the way they behaved and thought. Men who took part in the virtual reality experiment said it felt as if they occupied the woman's body. They even flinched when she was slapped.

"If you can temporarily give people the illusion that their bodies are different, then the evidence suggests it also affects their behaviour and the way they think. They can have new experiences: a person who is thin can know what it's like to be fat. A man can have an experience of what it's like to be a woman."
Interesting article - the full version is
here...